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The Gonzo Experience

The Gonzo Experience podcast features interviews with entrepreneurial thought leaders who share candid stories, insights, and wisdom. Episodes include topics on entrepreneurship, business, health, mindset, and much more! Host David Mammano has built a great platform for entrepreneurs on the go and The Gonzo Experience is now one of the top-ranked Business and Self-Development podcasts on iTunes. Guests on the show have included powerhouses like Grant Cardone, Ed Mylett, Ellen Latham, Jack Daly, Sharon Lechter, Kevin Harrington and so many more. If you’re looking to grow or start a business and you’re a game-changer, then dive into The Gonzo Experience with David “Gonzo” Mammano.
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Now displaying: Page 7
Sep 5, 2018

Aaron is a serial entrepreneur who has previously founded and sold three other successful startups Techrigy, DbSecure, and Application Security, Inc. Aaron authored the books Enterprise 2.0, printed by McGraw-Hill, and the Oracle Security Handbook, printed by Oracle Press. He is an acclaimed international speaker on technology topics and has been awarded multiple patents in database security and social media.

Aaron was Founder and President of Techrigy, Inc, until the summer of 2009 when Techrigy was acquired by Alterian, PLC. At Techrigy, Aaron led the organization and defined the company's overall vision. Prior to Techrigy, Aaron founded and served as CTO at Application Security, Inc. Since its founding, Aaron helped grow AppSecInc to more than 2,500 enterprise customers and 200 employees. Aaron continued to sit on the AppSecInc board and provide strategic direction for the company until January 2013. Prior to AppSecInc, Aaron founded DbSecure, Inc. and then led the acquisition of DbSecure by the publicly-traded company Internet Security Systems (ISSX) in 1998.

Prior to DbSecure, Aaron held technology positions at Price Waterhouse, Bankers Trust, and as an independent IT consultant. Aaron proudly served in the U.S. Army during the First Gulf War. Aaron currently serves as a Trustee of the Strong National Museum of Play.

What you’ll learn about in this episode:

  • Surrounding yourself with people who are smarter than you are and listening to what they have to say
  • How Aaron began his career as an entrepreneur and how he credits being at the right place at the right time for much the success in his first startup
  • Why the first company is the hardest and how this manifested for Aaron in his journey
  • Why timing is one of the most critical elements in creating a successful startup
  • How Aaron got the idea for starting the company Cloud Checker (his fourth successful business) and what the company does
  • Seizing opportunities when you recognize them
  • The importance of responsiveness to the customers and their needs, even if it takes your business in a different direction, so you can give your customers what they need
  • How little failures along the way can ultimately drive your business forward
  • Why Aaron always works with a cofounder when beginning a new startup and how it can help you to do it as well
  • How Aaron believes that sometimes the most important attributes someone has are the craziness to get on board with the idea and the stubbornness to see it through

Ways to contact Aaron:

Aug 29, 2018

Klyn Elsbury is CEO of Landmark Makers, a best-selling author, and a keynote presenter focused on helping leaders understand the principles on how to live ALL IN. Her focus is on teaching others how to create a strong vision, how to develop core habits centered around that vision, and how to give and receive unconditional love by authentic communication.

What you’ll learn about in this episode:

  • How Klyn defied expectations by not only taking Zumba classes despite her cystic fibrosis but by becoming a Zumba instructor as well
  • The power of persistence seen through Klyn’s story of being denied insurance coverage for a lifesaving drug costing $259,000 and calling everyone in media until her message was shared by PBS and then later by Lester Holt of NBC Nightly News
  • Living authentically, loving deeply, and to recognizing adversity as an advantage
  • Overcoming obstacles and achieving great things in spite of the obstacles in your path
  • How accepting that we all have something evens the playing field, no matter what your particular obstacle happens to be
  • Adversity as an advantage: Why that resonates so much with Klyn and how you can turn adversity into advantages in your own life and business
  • How Klyn believed she had a story to tell but didn’t think others would be inspired by it, so she set out to find famous people, celebrities, and influencers with stories about overcoming adversity and her friend and editor convinced her that her story was the one she needed to tell – and that people need to hear
  • Why the biggest problems people face isn’t in their businesses, but their failure to understand their own true potential
  • Klyn’s belief that if you’re only inspired for 48 hours but you do something in that time that brings about drastic improvements in your life, then it was 48 hours well spent

Ways to contact Klyn:

Aug 22, 2018

Speaker, Trainer, professional Coach and Mentor, Heather Manzano’s life’s work is focused on leadership development, professional skills and personal growth. For more than two decades Heather has worked within Corporate America as senior management, focusing her energies on creating cultures that foster growth. She is particularly gifted at fostering rapid transformation of toxic work cultures into growth cultures. Her decades of success in corporate leadership combined with being trained and mentored by John Maxwell (Forbes & Inc Magazine’s #1 rated Leadership Author and Amazon, NYT Best seller) and the world-class faculty mentors at the John Maxwell Team have given Heather a powerful understanding of how people and companies work and how they can work more effectively towards their highest potential.

Heather’s business, Manzano Consulting, is dedicated to helping business leaders develop their number one asset – their people – in order to help them achieve their highest need: Financial Stability.

What you’ll learn about in this episode:

  • Heather’s gift for fostering the transformation of toxic work cultures into growth cultures
  • How Heather helps business leaders develop their people (their most important assets) to help them achieve their highest needs and create financial stability
  • Heather’s inspiration for reaching out to John Maxwell to create a new life for herself despite the fact that she already had the proverbial, “all”
  • How Heather parlayed her skills in employee and leadership development (from her corporate career) into a successful, thriving, and fulfilling consulting business
  • The way Heather’s desire for personal growth and professional development led her to reach out to a leader in both so she could become a better leader
  • Why Heather believes it’s important to follow the leadership of someone who resonates with you and how she dove into the training materials John Maxwell offered and when the John Maxwell team came into being, it was a natural fit for her to continue her education and get certified
  • The way Heather’s efforts to improve herself and advance her corporate career became the catalyst for so much more
  • Not burning bridges: how Heather was able to not only transition to her career as a consultant with her former employer’s blessing, but also with their business as her first client
  • Passion: the importance of finding it and making it work for you and when you do, you have to be willing to take the big steps and make the leap of faith
  • How Heather did took the leap of faith, even though she was terrified of leaving the security of a weekly paycheck behind
  • The Law of the Lid: what it is and what it means for leaders and their teams (plus, how raising your lid raises the lid for every member of your team)
  • Why Heather believes we must continuously be growing or dying
  • Why your weaknesses are never going to be your strengths and why your time is better spent developing your weaknesses to the point they no longer hold you back and the rest of your time strengthening and bolstering your strengths

Ways to contact Heather:

Aug 15, 2018

Brian Scudamore is a serial entrepreneur and passionate people-person. Known for pioneering the professional junk hauling industry with 1-800-GOT-JUNK?, Brian started out as a scrappy kid in Vancouver, BC, with ambition and a big idea. Since then, he’s adapted the success of his first company to launch three additional brands in the painting, moving, and home-detailing industries, with WOW 1 DAY PAINTING, You Move Me, and Shack Shine. Together, Brian’s companies form O2E Brands, a franchising powerhouse providing business opportunities to aspiring entrepreneurs across North America.

His companies have been in the limelight for decades, on shows including Oprah and CNBC. Brian is a regular contributor to Forbes, The Wall Street Journal, and Inc. Magazine, and his story has been featured in noteworthy publications nationwide. A strong believer in ongoing personal and professional development, Brian regularly attends programs at MIT. If he’s not launching a new brand or coming up with a new, big idea, he’s crossing another 101 Life Goal off his bucket list, biking, or hanging out with his family in Vancouver.

What you'll learn about in this episode:

  • The key to Brian's success is something he refers to as WTF - Willingness to Fail
  • Why a formal education is not always the key to success as an entrepreneur
  • How the McDonald's franchise model became the standard for 1-800-Got-Junk
  • The role skeptics play in creating a successful business plan
  • How to take a simple and ordinary business concept and revolutionize it through exceptional customer service
  • Why firing all of the wrong employees and hiring the right ones causes short-term pain but long-term gain
  • How a single sheet of paper changed the way Brian envisioned what he could accomplish
  • Why the difficult decision to part ways with a business partner is often the key to moving the organization forward
  • What a "Go Dark" Vacation Policy is and why it is the key to an energized staff
  • What the "Beer and BBQ Test" is and why you should be implementing it in your hiring practices
  • The role taking time for yourself plays in personal and professional success
  • How balance is key to success
  • Advice for new entrepreneurs

Ways to contact Brian:

Aug 8, 2018

When organizations need to Kickstart Clarity, they call on Kris Kaplan for assistance. He is the Common Everyday Overachiever at K2 - a company he founded that KickStarts Clarity for organizations and their people to become better versions of themselves.

Kris Kaplan is a firm believer that if you’re not having fun at what you do, maybe you’re doing it wrong. After 20+ years of being an entrepreneur who built a company from 0-8 figures, Kris decided it was time to guide others. Following on the same principals that scaled his company, he starts with getting clarity around Purpose+Vision+Values, helps you find a better way, “GiddyUp” and make it happen, create your tribe, and keep and fuel the passion. He is now a coach to entrepreneurs, CEO's, and other high performing individuals, providing them with the tools to make it happen. It is that methodology that inspired his Book “GiddyUp,” a kick-start guide to an awesome life.

Kris brings energy, passion, knowledge, and determination to growth-oriented, mid-market companies. He brings over 20 years of business experience, a life-long passion for personal development and growth, plus the dedication to make things happen. At home, he is a husband to his wonderful wife since 1999, father of their two amazing kiddos, and to keep healthy he is a 5x Ironman finisher with a passion for exercise and healthy living.

What you will learn about in this episode:

  • How freedom of choice impacts us at a basic level
  • Kris’ previous struggle with drugs and alcohol, as well as his inner potential to break free of its restraints to pursue new opportunities
  • How the inner workings of motivation, as well as how maintaining a healthy inner life is crucial to business formation, coaching others, and thinking about a bigger picture
  • Why the power of prayer and purpose transform a person’s life, giving them the ability to make intelligent business decisions which are both long-lasting and effective
  • How Kris has inspired other entrepreneurs to see the best versions of themselves
  • Why old age isn’t necessarily a stopping point for growth
  • Kris’ 25-year plan, which is enriched by fun activities, exercise, and the investment in new opportunities
  • Why middle-age entrepreneurs still have a place in our modern business world
  • Why it’s important to “know where you want to go,” to direct, and succeed, with a business
  • The power of Google in pursuing new opportunities
  • The must-read books for budding and middle-aged entrepreneurs alike, focusing on the power of education and the pursuit of knowledge during an entrepreneur’s life
  • Kris’ winning morning routine, which focuses on joy, thoughtful practices and focusing on new ways to be productive
  • Kris’ astounding successes as an entrepreneur, giving listeners some factual insight as to why a positive approach to business, and life, is incredibly important

Ways to contact Kris:

Aug 1, 2018

Paul Spiegelman is the co-founder of the Small Giants Community, a peer-group of purpose-driven business leaders. He is the former chief culture officer of Stericycle, the co-founder and former CEO of BerylHealth and the founder and chairman of The Beryl Institute.

Paul is a New York Times best-selling author and has been honored with the Ernst & Young Entrepreneur of the Year award.

Paul is a sought-after speaker and author on leadership, employee engagement, entrepreneurship, culture, and leading a purpose-driven life. He has made many radio and TV appearances and his views have been featured in the Wall Street Journal, Inc. Magazine, and he is currently a columnist for Forbes.com.

Paul practiced law for two years prior to starting BerylHealth. He holds a bachelor’s degree in history from UCLA and a law degree from Southwestern University.

What you'll learn about in this episode:

  • The Small Giants community that was formed by Paul after reading a book of the same name by Bo Burlingham, what makes the community so important, and how it is used to teach others how to run their business like a small giant
  • The fairly new idea of the Small Giants philosophy of leadership for business owners that focuses on the collaborative nature of businesses and encourages it even though it is not the most prominent form today
  • The Small Giants offerings of a leadership certification program that details what it is but also how to sustain it for the future
  • People focused culture: one of the key components of success with this type of leadership
  • The definition of a Small Giant leader that surrounds true leadership with values where those core values are the crux of how decisions are made
  • The way to differentiate in the market through not selling on what the company can do but by selling based on who the company is, how they treat employees, and how they treat customers
  • Putting employees first and the impact that has on a company
  • A focus on employees that is proven to drive sales and company success
  • Why it is easier to make employees the focus if it is ingrained in the culture but why culture can also be changed to make employees a focus

Ways to contact Paul:

Jul 25, 2018

Jerry is the CEO and founder of DELTA POINT in Scottsdale, Arizona and is a Graduate of The Virginia Military Institute. Delta Point works with sales and marketing leaders to implement innovative ways to sell and market in today’s crowded marketplace. Their client list includes 15 of the top 100 companies in the world.

Jerry spent his career in the Pharmaceutical business and was Vice President and General Manager of Hoechst- Roussel Pharmaceuticals. In his twenty-year career, there he was Salesman of the Year twice and District Manager of the Year three times.

Jerry has been featured on MSNBC, The ABC Radio Network, the Fox Radio Network and also in Sales and Marketing Management Magazine, Entrepreneur magazine, The Wall Street Journal, The Street.com, Investor’s Business Daily, Fast Company, Selling Power, Reader's Digest and, Selling Power Live.

Jerry is the author of 4 best-selling business books on building valuable business relationships and achieving sales excellence by thinking like a customer. He is also a world expert on how to set and achieve extraordinary things.

What you'll learn about in this episode:

  • Why successful entrepreneurs believe in lifelong learning and listen to the brilliance of the people who work for them
  • Why we should never talk ourselves out of meeting our goals or let others do the same to us because we cannot see the path at that moment
  • How successful people are able to marry their authenticity with the fundamentals of selling
  • Why talking too much as a salesperson is unproductive when we should instead focus on listening and responding
  • The reasons we must respond to problems and try to solve them before the costs of avoidance begin to mount
  • Remembering that fear of loss is greater than the desire for gain as a way to encourage us to fix problems
  • The value of performing powerful doses of research by subscribing to impactful blogs and a book summary service that allows you to get a condensed version of the best ideas out there in publication to keep you in your zone
  • The importance of taking the three best books in any category, digesting the summaries of those books, and realizing that you have acquired 90% of what you need to learn, while also understanding the value of intensive micro courses that you can tackle during the weekend
  • How putting employee recognition high on your list of things to accomplish sets a town with your workers that will permeate throughout the organization

Ways to contact Jerry:

Jul 18, 2018

Larry Broughton brings a vast amount of business experience to the table. As is an award-winning entrepreneur and CEO, bestselling author, serial entrepreneur, keynote speaker, and former Special Forces Operator, he has much to share as he talks about his experiences in business and some of the key concepts in his book, "VICTORY: 7 Revolutionary Strategies to Launch Your Business, Elevate Your Impact and Transform Your Life."

He is the Founder & CEO of broughtonHOTELS, a leader in the boutique hotel industry; and yoogozi.com, an inspirational online learning forum for leaders and high achievers. Larry has received several business awards, including Ernst & Young’s Entrepreneur of the Year®; the National Veteran-Owned Business Association’s Vetrepreneur® of the Year; Coastline Foundation’s Visionary of the Year; Passkeys Foundation’s Business Leader of Integrity; and Entrepreneur Magazine included his firm on their Hot 500 List of Fastest Growing Private Companies.

What you'll learn about in this episode:

  • Why you should surround yourself with people bolder and brighter so you can be the conductor of the orchestra as these high performers move the organization forward
  • Reasons you should do more than "manage down
  • The importance of knowing what you are great at and love so that you can delete, delegate, or defer the rest
  • Why you should never abdicate the checkbook or the personal and business brand that you market
  • The value of strength finders and assessments to make sure that you hire people that bring different skills to the table and never stack the deck with too many people who have the same weaknesses as you
  • The significance of building your personal brand along with your business brand so that if a particular business initiative goes to the side, you still have a well-developed personal brand that people have identified
  • Reasons he wrote a second edition of his VICTORY book, taking it beyond the military entrepreneur audience of the first edition to focus on the message that entrepreneurs who serve other people play an instrumental role in society
  • Why strategic planning needs to be considered on a step-by-step basis
  • Why we should rid ourselves of negative chatter in our minds, especially before going to bed at night, and instead focus on our strengths and momentum to move forward

Ways to contact Larry:

Jul 11, 2018

Don Yaeger is a nationally acclaimed inspirational speaker, longtime Associate Editor of Sports Illustrated, and author of over 30 books, eleven of which have become New York Times Best-sellers. He began his career at the San Antonio Light in Texas, and also worked at the Dallas Morning News and the Florida Times-Union in Jacksonville before going to work for Sports Illustrated.

As an author, Don has written books with, among others, Hall of Fame running back Walter Payton, UCLA basketball Coach John Wooden, baseball legends John Smoltz and Tug McGraw, and football stars Warrick Dunn and Michael Oher (featured in the movie The Blind Side). He teamed with Fox News anchor Brian Kilmeade to pen the 2013 best-seller George Washington’s Secret Six, a look at the citizen spy ring that helped win the Revolutionary War and then again in 2015 for Thomas Jefferson and the Tripoli Pirates: The Forgotten War that Changed American History, and in 2017 for Andrew Jackson and the Miracle of New Orleans: The Battle that Shaped America’s Destiny.

Don left Sports Illustrated in 2008 to pursue a public speaking career that has allowed him to share stories learned from the greatest winners of our generation with audiences as diverse as Fortune 10 companies to cancer survivor groups, where he shares his personal story. More than a quarter-million people have heard his talks on “What Makes the Great Ones Great.” He collaborated with the Florida State University School of Business’s Continuing Education Program to build a corporate webinar program focusing on lessons building a culture of success within an organization. This naturally led to another keynote speech on “What Makes the Great Teams Great.” The release of his tenth New York Times best-seller, Teammate, was the inspiration for his newest keynote on “What Makes a Great Teammate: Becoming Invaluable Without Being Most Valuable.”

What you’ll learn about during this episode:

  • The importance of taking lessons from those who’ve discovered and successfully pursued a passion in their lives, achieving what seemed impossible
  • Not letting fear of rejection stop you from approaching someone you admire to form a possible mentor relationship
  • How Don learned to draw up a game plan of what he wanted to learn from his sessions with mentor John Wooden
  • The important lesson Don picked up from John Wooden about surrounding himself with other achievers who wanted to see him be successful
  • Don’s realization that mentors should be gaining insight from their sessions with mentees and give them their entire focus
  • Making sure you’re mentally as well as physically present when you’re with your family or business contacts
  • Don using his awareness of his own performance gaps when making hires to fill those weaknesses and make his team stronger
  • How you need to find the right people to get your story out to help leave a positive impact on their lives once you’re gone
  • Making sure to find the right creative process that works for your mentality and lets you create content fully expressing your ideas
  • How Don wants to change the world in whatever way he can in the time he’s been given

Ways to contact Don:

Jul 4, 2018

Chad Littlefield, M.Ed. and Will Wise, M.Ed. are the co–founders of We!™, a consulting practice where leaders call when a lack of trust is getting in the way of results in their organization.

Chad is the author of "The Pocket Guide to Facilitating Human Connections." Leaders call Chad when a lack of trust is getting in the way of results at their organization. His passion and energy for connecting people becomes immediately apparent when working with him.

Chad has worked as an instructor at Penn State University teaching the art and science of team development and dialogue facilitation. Chad is also the creator of We! Connect Cards™ which are now being used to create conversations that matter within organizations in over 50 countries around the world and on 6 of the 7 continents. (Free deck if you live in Antarctica.)

Will is the author of "Ask Powerful Questions: Create Conversations that Matter" and has been asking powerful questions for over two decades as a corporate development consultant, non-traditional school principal, university instructor, adventure guide and facilitator for team development.

Will has earned a reputation as one who can transform groups and people into their best selves. Tens of thousands of people have been empowered with positive communication skills after spending some time with Will and We!™

What you’ll learn about in this episode:

  • How the movie “Patch Adams” sparked Chad with the inspiration that led to him being an entrepreneur
  • The importance of recognizing pivotal moments and shifts in your life
  • The primary driver of doing work that is meaningful
  • How growing up on the streets ultimately helped Will as an entrepreneur
  • Our inability to talk about what’s really important and how that prevents us from doing what our heart desires
  • Maximizing your own potential through conversation
  • The difference between operating as a business vs. a practice
  • How Chad and Will play off of each other and work together in their practice
  • Getting people to realize their business needs help
  • How everything can change when you end your sentence with a question mark instead of a period
  • Using the whole picture perspective to have more success
  • Why you shouldn’t feel like you have to have all the answers
  • The difference between a knowing mindset and an explorer mindset and which one is better
  • Being clear about your intentions in asking questions
  • How to make the job of a leader easier
  • The interesting way Chad and Will met
  • An unconventional tip to determine whether you should go into business with someone or not
  • Common communication issues in organizations
  • A common complaint people make against managers
  • Creating psychological safety in the workplace
  • Why you need to not only listen to your employees, but pay attention to what you’re listening for

Ways to contact Chad & Will:

Jun 27, 2018

Nick Gianoulis is the “The Godfather of Fun.” More than a decade ago, Nick founded The Fun Dept. He was inspired to start the company after experiencing firsthand the enhanced business results of fun during his 20-year corporate management tenure with a company that embraced a “work hard, play hard” culture.

He is the co-author of "Playing it Forward" and is recognized as the leading authority in implementing workplace fun. His company has been featured on CNN, BBC News, Washington Post, TEDx, and hundreds of media outlets. In 2018 his company joined forces with Delivering Happiness.

What you’ll learn about in this episode:

  • The story of what inspired Nick to leave the corporate world and become “The Godfather of Fun”
  • How to use fun as a process to get great business results
  • Dealing with getting a tough reception and how to push past that, especially in the beginning stages
  • Why fun should be a component of the culture of any successful company
  • Nick’s success rate when leadership buys into his model
  • Details of the ROI the Fun Department is able to offer companies
  • The importance of leadership in determining a company’s culture
  • An example of how positive workplace culture can create big opportunities for companies
  • Nick’s partnership with Delivering Happiness: how it got started organically and how the two companies complement each other
  • How to find a shared experience to make fun organic within companies
  • Examples of unique fun experiences companies have developed and how those experiences can be fun for each worker
  • How to allow different sectors of a company to have their own fun experience
  • The importance of leaders being respectful of their employees’ time after work, and how the Fun Department can help with that
  • How Nick created his company to survive any economy and allow businesses to participate at various different price points
  • A story about how Wegman’s got it right and became successful by putting culture first

Ways to contact Nick:

Jun 20, 2018

Jack Daly is an experienced and inspirational sales trainer and sales coaching expert who inspires audiences to take action in the areas of sales management, corporate culture, and sales training. He brings 30 plus years of field-proven experience from a starting base with CPA firm Arthur Andersen to the CEO level of several national companies. Jack is a proven CEO/Entrepreneur, having built 6 companies into national firms, two of which he has subsequently sold to the Wall Street firms of Solomon Brothers and First Boston.

Jack’s role as a sales trainer extraordinaire has helped craft “street tested” sales methodologies that help create truly successful sales professionals and profitable companies. His professional sales trainer know-how has turned him into an accomplished sales coaching authority and author of books including "Hyper Sales Growth," "The Sales Playbook for Hyper Sales Growth," and "Paper Napkin Wisdom," all Amazon #1 Bestsellers.

Jack is an Ironman on seven continents and has completed 92 marathons in over 49 states. He was married to his high school sweetheart Bonnie for 48 years before her passing in 2017 and is the proud grandfather to two grandsons. Jack received his B.S. from LaSalle University, an MBA from Wilmington College, and held the rank of Captain in the U.S. Army.

What you’ll learn about in this episode:

  • Why you need to have specific goals in order to get any aspect of your life in shape (and why you need to put your goals in writing)
  • They key aspect needed in your life in order to have success
  • How to make the most of the 168 hours you’re given each week, and how Jack managed to do that with his wife, Bonnie, and in his professional life
  • Benefits of delegating tasks that you don’t like or aren’t skilled at
  • High payoff activities (HPAs): what they are and how you can leverage them to help manage your time
  • Secrets and habits Jack follows that allow him to run marathons and Ironmans at age 69
  • Why so many people fail to meet their goals and some of Jack’s tips to make sure you meet yours
  • The one thing that is the largest determinant in a person’s sales
  • The number one thing to look for when finding an accountability coach
  • Jack’s experiences running marathons on all 7 continents
  • A tip on how to change your mindset to live a more positive life
  • Jack’s story about how he quit his job to pursue his passion, and how it worked out for him in the long run

Ways to contact Jack:

Jun 13, 2018

Ramon Ray is a four-time entrepreneur, best-selling author, global speaker, and producer. He is Editor & Founder of Smart Hustle Magazine, and his third book is Amazon.com best seller “Facebook Guide to Small Business Marketing.”

Ramon has been invited as an expert witness to Congress, invited by the Office of the President of the United States to speak at the White House, and produced many events including the "Smart Hustle Small Business Conference," "Small Business Summit," "Small Business Technology Tour", "Small Biz Big Things," and more.

What you'll learn about in this episode:

  • Why Ramon highly values marketing with an emphasis on a personal touch as something that is an integral part of a business relationship
  • Why “you are your own company” in many small businesses and the company's success relies heavily on the image you project
  • Ways that Ramon's successful business model allows him to derive approximately one-third of his revenue through talks to associations, groups, and other smaller entities about the importance of developing leads, building customers, and sustaining personal brands
  • How Ramon earns another one-third of his revenue by working with large companies and brands on different types of engagements
  • Methods Ramon has developed to help big brands establish a dialog and have a voice with smaller businesses through content marketing
  • Why advance preparation is essential when we choose to enter an unfamiliar environment
  • How we need to “own” our own turf in the marketing world if we expect to find success
  • Ways that Ramon encourages us to try to find opportunities even in bad experiences, noting that even during a fender-bender we may meet someone who will help us down the road
  • How successful entrepreneurs know the importance of succession planning when they themselves can no longer carry the same workload to make sure that their innovative ideas remain a powerful force even if they have to scale back their direct involvement
  • Why personal branding is imperative and how you can improve your brand

Ways to contact Ramon:

Jun 6, 2018

Michael Sabat has worked in the messaging space for a decade. He started working with SMS campaigns in 2008 at Mobile Commons. He was the first account manager and helped hundreds of organizations launch thousands of SMS campaigns.

Recently he started @Mssg (At Message), which is a platform that helps digital directors and digital marketers use Facebook Messenger for marketing and communications outcomes. Michael believes that messaging is the marketing and communications channel for mobile. His mission is to help organizations understand the channel and launch successful messaging campaigns.

He also hosts a podcast called The Chat Bubble. It's a podcast about messaging and related technologies.

What you'll learn about in this episode:

  • How we have moved beyond the desktop era where emails and web pages were most effective into an era where our marketing efforts have to thrive on mobile devices
  • Developing our marketing plans to match that customers are primarily mobile and use Facebook Messenger on portable devices
  • Ways that businesses, non-profits, and other entities with Facebook pages can conduct human-monitored or automated conversations
  • Why Michael encourages businesses to send customers into a live or automated Messenger conversation from their Facebook page rather than to web pages that do not convert very well onto a mobile device
  • How automated conversations on Messenger have the potential to collect information that we once captured on web forms with the added benefit of having a live operator jump in if necessary
  • How we can send prospective customers to our Facebook Messenger portal and have an auto responder help us do some of the work such as triage to determine the person’s interest in coming to our Facebook ads
  • Ways that Messenger has the potential to be a better and more effective marketing channel than email blasts or static web pages by giving us the ability to drive conversations, collect data, and create action
  • How appropriate staff at businesses need to have clear objectives and at least a basic understanding of how social media platforms such as Facebook operate to optimize the potential of Facebook Messenger
  • Why Michael believes that messaging on a digital platform that emphasizes mobile devices is becoming a preferred way for us to interact with customers today
  • How many small businesses make mistakes when rushing to do a “new thing” by failing to understand the success they would have by making the experience similar to the way that people already use technology to interact with family and friends

Ways to contact Michael:

May 30, 2018

Charles Bernard, founder and CEO of Criteria for Success, Inc., helps CEOs bridge the gap between their vision for their company and their bottom line. Charles applies over 20 years of experience in direct sales, sales management, recruiting, and training to his growing consulting practice.

As a Senior Account Executive for General Electric, he was the top revenue producer in his division. He then founded the IBM DB2 software development consulting firm, Atlantis Vision Ltd, and later was a partner and Executive Director of Sales for one of New York’s first systems integrators, NETLAN, Inc.

Charles is currently writing a book on "Workability" to be released in late 2018.

Charles was born in Madrid, Spain and educated in Surrey, England.

What you'll learn about in this episode:

  • How an elevator ride Charles took with the “muckety-mucks” to the corporate suite opened new doors for him to increase his selling potential
  • How sales are the lifeblood of the company since a company cannot survive on window shoppers alone if they fail to purchase our goods or services
  • How selling is both a science (in terms of process) and art form (by maintaining the human touch) as we build and develop relationships
  • Reasons we need to go beyond the mechanics of selling and the checklist mentality to remember the philosophy that our customers are being well-served
  • How “radio silence” -- when a person does not get back in touch with a salesperson for a long time -- affects all parties
  • Ways that firms often hurt their bottom line through hesitation when they should instead actively do those things that set them apart based upon their knowledge of their customers
  • Why Charles goes back to his playbook to remember what got him this far during those moments when things are not going according to plan
  • Why both positive and negative feedback are good, but the best feedback is the content that we get in a timely manner
  • How we must follow through so that our words are not hollow when we tell someone we are focused on adding value to whatever our company does
  • How successful businesses invest in long-term relationships with their clients and customers

Ways to contact Charles:

May 23, 2018

Jon Tota is a pioneer in online education for corporate training. Jon began his career on Wall Street in sales and technology at PaineWebber and UBS. After several years as a business analyst and consultant to some of the largest financial services firms, Jon co-founded Edulence to deliver the industry's best digital knowledge to a global audience of financial advisors. Edulence’s platform Knowledgelink has become a leader in cloud-based content distribution, powering many of the largest online universities in the insurance and banking industries. These days, Jon helps the next generation of thought leaders build businesses around their online courses and digital expertise.

What you'll learn about in this episode:

  • How Jon's online education business has grown and responded to market and technology changes since he launched it in 2002
  • Why online education experiences such as those provided through his firm offer opportunities for employees to gain skills and knowledge that will benefit the work environment in ways not possible through academic courses available from traditional brick-and-mortar institutions
  • How the knowledge platform Jon's company uses allows for businesses to upload content easily for employee training, while also guiding them in developing effective learning tools that will benefit from increased market share
  • The experience of working with corporate educators and running their online universities that gives Jon's company the ability to collaborate with high-quality content providers and attract the interest of a growing number of firms
  • How Jon's company cultivates new talent by finding experts in different areas and creating an environment where they can produce knowledge products for corporate training that have a broad exposure
  • How distance education for corporations has changed since the days when content resided on VHS tapes, CD-ROMs, and DVDs
  • Why content providers must keep up with the technology to remain relevant as the pace of change for corporate education continues to increase at a mind-bending pace
  • How successful online content providers “tweak it and pivot” since three or four 'generations' sometimes occur in three or four years
  • Why Jon's firm pivots in new directions without letting emotions get in the way about what worked yesterday when the current inventory of online products no longer is exceptional
  • How Jon measures his company's success by evaluating their talents of working with content experts, building the knowledge base, and marketing their offerings successfully to companies

Ways to contact Jon:

May 16, 2018

Stephen Woessner is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of three bestselling books including the Amazon Bestseller Profitable Podcasting. He is also a speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

What you'll learn about in this episode:

  • The importance of having good values, such as gratitude and humbleness
  • Why you should hold the belief that no job is too small for you and your business
  • The importance of commitment, especially when taking into consideration that the vast majority of businesses fail
  • The importance of knowing your strengths and weaknesses as an entrepreneur and playing up these strengths and hiring other people to cover your weaknesses
  • How to use voice activated or voice control devices like Alexa to send a strong message to clients
  • How voice is going through a major Renaissance and a major surge
  • How to record a podcast and distribute it to through iTunes, Alexa, Spotify, Google Play, and more
  • How to turn your podcasts into a blog, a series of solo casts, and even a book
  • How to use podcasts as the cornerstone and hub of content
  • How to make sure your clients and customers are taking advantage of all these services and products, such as Echo and Spotify, that are related to voice
  • How to create great video content for a YouTube channel

Ways to contact Stephen:

May 9, 2018

Misty Lown is the founder president and energized force behind More Than Just Great Dancing™ - A licensed dance studio affiliation program that has a positive impact on over 75,000 dance students around the globe each week. She is also the founder of MoreThanDancers.com, an online lifestyle magazine for young people that has over 35,000 visitors each month.

Her dance studio, Misty's Dance Unlimited founded, in 1998 and named a "Top 50 Studios in the Nation" by Dance Spirit Magazine has provided $400,000 in scholarship for dancers. In addition to authoring over 70 industry articles, Misty has been a speaker for every major dance studio convention in the US and a keynote speaker for the leading dance events in Australia and Canada.

She is a sought after speaker and recently shared her business methods as a guest blogger on SUCCESS.com and as a speaker at IF:Gathering Local and the US Army Garrison Woman's Equality Day. She has been recognized as "Teacher of the Year" by Eclipse, "Outstanding Businesswoman of the Year" by the YWCA and awarded the "Pope John XXIII Award for Distinguished Service" by Viterbo University the "Philanthropy Award" from the local Red Cross, the "President's Award" from the La Crosse Area Development Corporation and the "President's Award" from the Association of Professional Fundraisers.

Misty is an entrepreneur at heart. In addition to her dance studio and licensing program, she owns a dancewear store a dance competition, and a self-storage business. She is the author of One Small Yes, an Amazon #1 Bestseller that has been translated to Korean and Indonesian.

What you'll learn about in this episode:

  • How to manage the responsibilities of being a mother with the responsibility of being a professional speaker, teacher, and founder of several successful organizations
  • The importance of sharing the credit for your successes and giving credit where credit is due
  • How to juggle many different responsibilities while leading a healthy and fulfilling life
  • The importance of having a team of supportive people behind you and not striving to do everything on your own
  • The fact that success and achievement at a high level never happens alone
  • How to make great things happen by linking elbows with other people and making strong connections
  • The importance of the journey and how the journey can be more important than the destination
  • The importance of learning life skills along the way to your destination

Ways to contact Misty:

May 2, 2018

Anekia Boatwright-McGhee is the founder and president of Rebecca Padgett School of Performing Arts. Her professional achievements include giving back to the community on a large scale, despite being a small business owner. McGhee is very passionate about grassroots charitable giving.

Her studio, Rebecca Padgett School of Performing Arts, was founded in 2002 in Savannah, Georgia. Since then, the school has seen thousands of youth. McGhee works hard to instill her value of faith, dedication, and diligence within her young students. She hopes to show youth that success can be found anywhere in Savannah, Georgia.

McGhee is the first African American to develop a national youth program in the arts and dance industry. Recently she was named the national dance studio owner of the year. Rebecca Padgett School of Performing Arts is frequently viewed as one of the best dance studios in the dance school industry. In fact, in 2015, Rebecca Padgett School of Performing Arts received international recognition. Rebecca Padgett has performance companies that performed at the Mercedes Benz Super Dome in New Orleans, Louisiana.

McGhee is also a national trainer and speaker for John Maxwell and Jack Canfield. She has been recognized by the Darren Hardy magazine for her positive impact on American youth. Overall, she is a highly sought after speaker and teacher through the Rebecca Padgett School of Performing Arts.

What you'll learn about in this episode:

  • How to create and maintain an effective professional environment
  • How to learn to work professionally and grow throughout one's career
  • The importance of providing quality feedback to help individuals grow personally and professionally
  • The importance of camaraderie and forming strong relationships with other people
  • How being recognized by other people can be one of your biggest accomplishments
  • How to surround yourself with the right people to facilitate success
  • The importance of finding a way to let your voice be heard
  • How the skills that children learn on the dance floor can help throughout life, both personally and professionally
  • Important leadership lessons for business owners and entrepreneurs
  • Learning how to ask the right questions

Ways to Contact Anekia:

Apr 25, 2018

Mario is a trusted advisor to executives and their companies looking to leverage their most important asset — their brand. By first being able to uniquely understand a brand’s true challenges and untapped potential, then through deliberate and extensive analysis, he has helped major fortune 500 companies and even entire countries tangibly transform, align their cultures and deliver unprecedented growth and value.

Trained as an architect early in his career, Mario uses these fundamentals to balance the art and science of brand building. He understands that a brand’s essence and their cultures emanate from their strategic core outwards. And, having built a successful digital marketing business that was acquired by Interpublicand became part of the formation of FutureBrand, he is keenly aware of the role that digital plays and has pioneered software as a digital operating system for optimizing and managing brands.

Over the past 17 years, he has led teams across three continents, working for clients of varying size and industry focus, mostly in the areas of technology, real estate, travel, sports, and hospitality. Along the way, he has developed a proprietary set of frameworks, processes, and tools that deliver proven results. As important as the brands he has helped create or enhance, Mario is proudest to lead a multidisciplinary, multicultural, multigenerational team looking to expertly solve problems. His love of architecture has inspired his work in destination, real estate and luxury categories, where he has helped shape a quarter-trillion dollars of value.

Mario has a Bachelor’s in Architecture from the University of Toronto. He lives and plays in New York City.

What you'll learn about in this episode:

  • The main differences between the United States and Canada from a business perspective
  • How companies can find and develop a brand that works well for them
  • How companies can discover a healthy market for their brand
  • Which company brands are succeeding and the reasons behind their success
  • Why strong brands are driven by emotion
  • The importance of understanding your stakeholders and the impact they should have on your brand
  • How to develop an understanding of the focus of a brand
  • How the biggest failures lead to the biggest lessons learned
  • The importance of managing stress and avoiding overexerting yourself
  • The importance of taking care of your health with meditation, exercise, and a plant-based diet
  • The importance of being team-focused and making sure that employees come first

Ways to contact Mario:

Apr 18, 2018

Business Growth Expert, Robyn Crane is known for hosting the TV show, The Financial G-Spot, the radio show, Let’s Talk Money, and is a 4-Time #1 Best Selling Author. In her latest book, Make More Money, Help More People, Robyn shares empowering stories of women entrepreneurs in her FEMM Mentorship who have doubled or tripled their income. She also reveals the unknown success strategies that helped her go from making $500 a year to $500,000 a year in her coaching business—in just 2 years!. Her blueprint for financial success has been featured on ABC, The Motley Fool, and Fox Business News.

She’s an engaging and in-demand speaker who is regularly invited to speak at companies, women’s conferences, chambers of commerce, entrepreneurial groups and organizations around the country.

Robyn is on a mission to empower committed and passionate women business owners to make more money and help more people, so they can have a bigger impact on the world. Through her seminars and FEMM Mentorship™ program (Female Empowered Money Makers), Robyn helps these women attract qualified leads and close high paying clients and optimize their time so they can create their ideal business and ideal life.

What you’ll learn about in this episode:

  • How to transform your business and by doing so how to transform your life
  • Tips to grow your business from $500 a year to $500,000
  • Why identifying your niche is part of the key to your success
  • Understanding how working harder at the beginning means working less once successful
  • Why it’s important to keep the momentum going once it’s started
  • Why getting information means nothing without implementation
  • Understanding why focus is key to success; knowing what comes next and not losing sight of it is part of that focus
  • Why it’s important to solve one problem at a time and then move on to the next problem
  • How to turn around a negative thought into a positive one to understand you are making progress
  • For financial advisors specifically, why it’s not just calling clients, taking them to events, and tracking your activity that matters -- your messaging also matters, including what it is and how it’s expressed

Ways to contact Robyn:

Apr 11, 2018

Entrepreneur, speaker, and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.

What you’ll learn about in this episode:

  • How to start and grow a business and become a game changer
  • How business owners and leaders can reach their full potential
  • The importance of brands differentiating themselves by the way they do business
  • The importance of branding, strategy, and the full responsibility of implementation to get clients where they want to be
  • The importance of providing services faster than competitors
  • How to turn expertise into profit

Ways to Contact Pia:

Apr 4, 2018

Rob Dube was fresh out of Albion College in 1991 when he and his lifelong friend, Joel Pearlman, founded imageOne, and he was more than ready for the role of co-owner and President. In fact, he had practically spent his whole life preparing for the day.

Rob’s journey began in ninth grade when he and Joel launched their first business – selling blow pop candy out of their school lockers. From blow pops they moved on to other endeavors, such as selling t-shirts and detailing cars.

Rob and his partner realized early on that their passion to deliver an extraordinary customer experience would be key to their success. It is this passion that has become the driving force behind imageOne’s success.

In 2004, imageOne was acquired by a public company; and in 2006 Rob and his partner reacquired the company. While going through the process of reacquiring imageOne, they discussed ways they could make a difference in the world. After reading the book Small Giants, by Bo Burlingham, they became obsessed with building an amazing company culture and giving back. Their mission is to change the lives of their team, their customers, and everyday people in small and big ways.

What you’ll learn from this episode:

  • The philosophy behind Image One founder Rob Dube’s new book “Do Nothing” and the related movement
  • What Rob suffered through early in his career as he struggled to balance the stresses of being newly married and starting a new company
  • The way Rob was willing to become a student again in order to get the facts on how meditation could help him deal with his ongoing issues
  • How organizations like the military use meditation to produce more mentally-healthy individuals
  • The way Rob feels meditation has helped him recover from his physical ailments like Eczema
  • How meditation helped Rob get to a clear thought process and make him more effective by giving his brain a break
  • How Rob learned to put things in perspective with meditation
  • That you need to make a true commitment to meditation to reap any of its benefits
  • What the entire experience is like during one of Rob’s Do Nothing retreats

Ways to contact Rob:

Mar 28, 2018

Chris Hallberg, “The Business Sergeant,” is a seasoned business consultant, turnaround expert, United States Army veteran, and author of The Business Sergeant’s Field Manual. Ranked #9 on Inc.’s “Top 50 Leadership and Management Experts,” Hallberg possesses over 25 years of professional excellence—with his career first beginning in the military.

At the age of 17, he joined the Army National Guard and became a sergeant within four years, leading soldiers in both dynamic and challenging environments. After serving in uniform, he began his business career in sales and marketing and quickly rose through the ranks from sales manager to vice president.

In 2009, he founded an energy efficient remodeling business whose revenue scaled to $2M+ within the first year. Hallberg then sold the company after two years of profitable operations with over 20% net profit to the bottom line. In 2014, he founded Traction Inc., a business advisory company, to focus full-time as one of 65 Certified EOS® Implementers nationally. He currently resides in Denver, Colorado with his wife and two sons.

What you’ll learn about in this episode:

  • EOS: the Entrepreneurial Operating System created to simply synchronize all the moving parts of a business
  • Why the EOS takes time to implement but is proven to get results
  • The 6 key components of EOS
  • Vision: the difference between businesses that fail and succeed in their first 5 years
  • People: putting the right people in the right seats in your business
  • Data: creating a scorecard for measuring results and getting rid of misperceptions about who delivers and who doesn’t
  • Issues: building an open and honest format for discussing issues
  • Process: documenting the 20% that brings in the 80%
  • Traction: creating 90 day “rocks” to work on
  • "The Business Sergeant's Field Manual": Chris’ book about adopting a military-based team building mindset and building a business operating system
  • The importance of taking care of yourself
  • Why you need a peer group, a hobby/club, personal coaching, a fitness routine, vacations, time to serve your community, and to be a mentor

Ways to contact Chris:

Mar 21, 2018

Becca Brown co-founded SoleMates with her partner Monica Ferguson. Becca graduated from Harvard College and Columbia Business School. She worked at Goldman Sachs in New York and London in various sales and management roles. Her partner Monica Ferguson graduated from Georgetown University and Columbia Business School and worked at Goldman Sachs in New York in sales and training roles.

Then they went on to invent and patent the SoleMates High Heeler, the heel cap that prevents high heels from sinking into the grass. They introduced the new product to the market and built a sales and distribution network of over 2500 doors across 50 states and Canada. They garnered the endorsements of celebrities such as, Oprah, Lauren Conrad, Carrie Underwood, Demi Lovato, and more. They created a brand of personal care and fashion solutions. They competed on season eight of ABC's Shark Tank.

What you’ll learn about in this episode:

  • The backstory behind SoleMates and finding a solution in a market when there wasn’t one
  • Networking with other people who invented products and obtaining a list of the Top 100 injection molders
  • Stepping out as an entrepreneur and discovering the correct questions to ask
  • The journey that led Becca and her partner to quit their day jobs
  • Being satisfied with your accomplishments but also planning for your company’s future
  • Expanding new products without losing the core essence of your brand
  • Surrounding yourself with an organic group of entrepreneurs while on your journey
  • The Shark Tank alumni group and the powerful platform that the show provided
  • Generating press for your brand and looking for opportunities in the strangest places
  • Providing press with new information that creates a desire to promote
  • The mechanical engineering behind their product and solving the pressure equation
  • Thoughts and advice for new entrepreneurs, plus a personal book recommendation

Ways to contact Becca:

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