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Avanti Entrepreneur Podcast

Are you a mainstreet entrepreneur who doesn't want to use other people's money to grow your business? Do you want to roll up your sleeves and do the hard work yourself? Are you excited about controlling your own destiny? We aren't here to make your business the next Uber, but instead to help you grow your business so that it provides a good life for you, your family, and your employees.
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Now displaying: September, 2018
Sep 12, 2018

Sarah Goodenough is a mother of two boys. She is from Rochester, NY and has a BS in Nursing, a BS in Biochemistry, and a Plant Based Nutrition Certification. She has worked in a Medical Intensive Care Unit as well as Community Health as a registered nurse.

About 8 years ago, Sarah was extremely overweight and sick with borderline high blood pressure, the beginning stages of fatty liver disease, among other things. She struggled for years trying to lose weight and exhausted just about every weight loss option that she could find. Sarah managed to lose some weight but continued to feel sick. She then read a book called The China Study which changed her life forever.

Sarah began eating plant based and within weeks dropped weight and cured her fatty liver disease, depression, and asthma. In 2015, she also completed The Campbell Plan.

She has lost a total of 165 lbs since then. Sarah has become a long distance runner, and enjoys participating in races that really tests her limits. She just recently completed the Leadville Heavy Half in Colorado, which is a race up a mountain at 13,000 ft altitude.

This lifestyle has changed Sarah’s life in so many incredible ways, and she feels it's necessary to help others improve their health and quality of life. Her goal is to educate others on the benefits of a whole food plant-based diet and to provide the convenience and ease of having delicious meals, prepared for you fresh, and delivered to your door.

What you'll learn in this episode:

  • How overcoming a serious weight problem and potentially fatal diseases led Sarah to create Kitchen Verde, a vegan food delivery service that provides plant-based foods to help people lose wait and stay healthy
  • Sarah's struggles with weight and happiness and how others can learn from her experiences and learn how to respond to their weight in healthy ways
  • The research that links meat-based proteins with various health issues in medical studies, and how switching to plant-based foods removed those issues
  • The problems with how certain foods (like dairy products) are marketed as necessary parts of a diet, although not all research backs this up – and some even says the opposite
  • The latest information on carcinogens in our environment and the what we are learning about new potential dangers
  • How weight issues, overeating, and similar problems are often linked to emotions, depression, and other core causes that must be treated (and that diet is also a key part of that treatment)
  • How building a 21-day is useful for many life improvements, including practicing a new diet when you really don't feel like it
  • Why it's important to understand how the bacteria in our bodies react to different types of food
  • The fun, geeky ways you can research plants and find which plants will help provide solutions for health issues or energy problems that you might be suffering

Ways to contact Sarah:

Sep 5, 2018

Aaron is a serial entrepreneur who has previously founded and sold three other successful startups Techrigy, DbSecure, and Application Security, Inc. Aaron authored the books Enterprise 2.0, printed by McGraw-Hill, and the Oracle Security Handbook, printed by Oracle Press. He is an acclaimed international speaker on technology topics and has been awarded multiple patents in database security and social media.

Aaron was Founder and President of Techrigy, Inc, until the summer of 2009 when Techrigy was acquired by Alterian, PLC. At Techrigy, Aaron led the organization and defined the company's overall vision. Prior to Techrigy, Aaron founded and served as CTO at Application Security, Inc. Since its founding, Aaron helped grow AppSecInc to more than 2,500 enterprise customers and 200 employees. Aaron continued to sit on the AppSecInc board and provide strategic direction for the company until January 2013. Prior to AppSecInc, Aaron founded DbSecure, Inc. and then led the acquisition of DbSecure by the publicly-traded company Internet Security Systems (ISSX) in 1998.

Prior to DbSecure, Aaron held technology positions at Price Waterhouse, Bankers Trust, and as an independent IT consultant. Aaron proudly served in the U.S. Army during the First Gulf War. Aaron currently serves as a Trustee of the Strong National Museum of Play.

What you’ll learn about in this episode:

  • Surrounding yourself with people who are smarter than you are and listening to what they have to say
  • How Aaron began his career as an entrepreneur and how he credits being at the right place at the right time for much the success in his first startup
  • Why the first company is the hardest and how this manifested for Aaron in his journey
  • Why timing is one of the most critical elements in creating a successful startup
  • How Aaron got the idea for starting the company Cloud Checker (his fourth successful business) and what the company does
  • Seizing opportunities when you recognize them
  • The importance of responsiveness to the customers and their needs, even if it takes your business in a different direction, so you can give your customers what they need
  • How little failures along the way can ultimately drive your business forward
  • Why Aaron always works with a cofounder when beginning a new startup and how it can help you to do it as well
  • How Aaron believes that sometimes the most important attributes someone has are the craziness to get on board with the idea and the stubbornness to see it through

Ways to contact Aaron:

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