Anirudh Narayan is a growth specialist that has helped over 1000 aspiring entrepreneurs and 30 startups in the US, Latin America, Africa and Asia with launching their idea, reaching product market fit and scale. His core specialties lie in user acquisition, funnel optimization, growth hacking and business development. Anirudh currently helps entrepreneurs launch and scale their business through bootcamps, courses, consulting services and products.
What you’ll learn about in this episode:
- The path Ani took to go from graduating with a degree in biotechnology to working with startups
- Taking your passion and turning it into a business, like Ani and his friend did with their passion for basketball
- The danger in not thinking about your customer first
- What happened that made Ani realize he didn’t want to be working for someone else
- How he helps startups scale their business
- Problems startups tend to have, and how Ani helps to solve them
- Actionable items participants in Ani’s boot camps come away with
- The lean startup movement and why they focus on customers
- Why you shouldn’t be solution focused, but problem focused instead
- How to start with a hypothesis to determine what your customer wants
- Entrepreneurs’ ready, fire, aim philosophy and how Ani tries to fix that
- Ani’s funnel strategy for growth hacking
- AARRR, which stands for acquisition, activation, retention, referral, revenue, and what entrepreneurs should know about this
- Ani’s strength in big picture thinking and how that helps him find solutions to problems
- Why he believes there has never been a better time to be an entrepreneur
- Examples of tools entrepreneurs can use to improve their business
Ways to contact Anirudh:
Resources: