Danny has spent his career thinking creatively to solve challenges, and partnering with others to do the same. He created Twist based on his passion to partner with all sides of the business. Having experienced the joy of creation as a writer, but aware of the fact that brand management doesn’t leave much time for joy, Twist has helped global brands like Pepsi, Wrigley, and MillerCoors solve challenges in effective and enjoyable ways that confirm the fact that they know what they’re doing.